.png)
Social Media Content Producer
Office of University Communications (UNC-Chapel Hill) · August 2021 - February 2023
As the Social Media Content Producer, I collaborated with colleagues in University Communications, as well as communication professionals across Carolina's campus to make real-time decisions on how to best represent the University in online conversations and implemented our social media strategy.
My role involved researching, planning, creating, editing, organizing, and posting digital content such as videos, photos, graphics, gifs, and memes to effectively tell the University’s story.
Key responsibilities included:
-
Utilizing web-based and mobile digital platforms to engage key constituencies of the University,
-
Contributing to the management of the University’s online reputation via social media
-
Created and executed integrated, online marketing and engagement campaigns
Content Creation and Management
-
Develop, curate, and publish engaging digital content (videos, photos, graphics, gifs, memes) that tells the University’s story and promotes its brand across various social media platforms including Facebook, X (formerly known as Twitter(, Instagram, TikTok, YouTube, and LinkedIn.
-
Collaborate with communication professionals within the schools and units across campus to implement integrated social media initiatives, ensuring consistency and alignment with the University’s overall communication strategy.
Social Media Strategy and Campaign Execution
-
Implement and manage the University’s social media strategy by creating and executing integrated online marketing and engagement campaigns to boost the University’s presence and influence on social media.
-
Expand the University’s social media program into new platforms to effectively shape public perceptions, engage key constituencies, and develop a broad community of support for the University.
Reputation Management and Trend Monitoring
-
Monitor social media conversations about the University, identify trends and observations, and make real-time decisions on how best to represent the University in online discussions.
-
Assist other content specialists/managers in University Communications with non-digital communication efforts when necessary, and provide guidance to enhance the social media efforts of communication professionals across campus, ensuring best practices and innovative techniques are applied.