Communications and Marketing Content Manager

UNC School of Education (The University of North Carolina at Chapel Hill) • Chapel Hill, North Carolina

February 2023 - Present

• Develops and executes comprehensive marketing and communications strategies to effectively communicate the narratives of the UNC School of Education, encompassing its people, programs, and achievements

• Produces engaging written and visual content tailored to diverse internal and external audiences, achieving strategic objectives such as alumni relations, student recruitment, and peer engagement

• Oversees the creation and dissemination of compelling social media content across multiple platforms including Facebook, Twitter/X, Instagram, LinkedIn, and Threads, ensuring consistent brand representation of “Propel the World,” and fostering community engagement

• Provides guidance and support in co-supervising work-study interns, facilitating their professional development, and contributing to the overall success of the team

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Social Media Content Producer

Office of University Communications (The University of North Carolina at Chapel Hill) • Chapel Hill, North Carolina

August 2021 -February 2023 

• Generated and posted daily content for the University of North Carolina at Chapel Hill’s flagship social media accounts and tailored the University's website content into metrics-driven posts

• Produced and curated Instagram Reels and TikToks to amplify student voices and experiences ranging from 16,900 to 143,000+ views

• Collaborated with the University Communications personnel to monitor University social media platforms through tools such as Talkwalker and Hootsuite, and curated content to amplify on social media

• Cultivated articles surrounding student and University stories on Carolina's primary website and the University's employee-targeted website, The Well Targeted social media and video content trends to support the social media team's storytelling efforts and appeal to the University's audiences

 

Philanthropy and Purpose Comms Intern

Lenovo • Morrisville, North Carolina

June 2021 – July 2021

• Developed stories for external comms content on Lenovo's StoryHub platform while adhering to the company's corporate writing style

• Crafted digital content to support the philanthropic initiatives with team members stationed in international Lenovo branches

• Researched strategic topics related to technology in the media and online to propel story developments

• Pioneered the marketing and communications campaign for my cohort team's product design collaborative

Editorial and Communications Intern

North Carolina Central University's ACCORD Program • Durham, North Carolina

January 2021 – May 2021

• Curated copy for external communication efforts and copyedit content generated by program staff

• Designed graphics and digital collateral pertaining to COVID-19 vaccine outreach and logistics surrounding ACCORD program messaging

• Supported and collaborated with supervisors and program personnel with event planning, social media campaign development, and data sorting

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Digital Communications Intern

North Carolina Central University's Career & Professional Development Center • Durham, North Carolina

August 2019 - May 2021

• Identified trends and analytics to provide recommendations to implement social media strategy and optimize audience outreach, resulting in a 12% YOY increase in user engagement

• Curated creative content for social media (Twitter, YouTube, and Instagram) and developed engaging editorial content to maintain brand consistency and maximize recruitment

• Drove audience engagement through copywriting and graphics for bi-weekly e-newsletters, announcements, and display ads

• Developed integrated marketing strategies through digital and print to increase student engagement in resume preparation and professional development programs

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Co-Editor-in-Chief

North Carolina Central University's Campus Echo • Durham, North Carolina

August 2019 - May 2021

• Generated AP Style articles, copy edited, and published content onto online publication multiple times a week

• Updated and conducted weekly maintenance to the publication’s WordPress website with articles and pertinent logistical materials

• Collaborated with campus organizations through multimedia projects and social media to increase campus awareness of publications